VIDELLO - Dynamic Variables

Personalizing email content helps drive more clicks, conversions, and ultimately, more revenue for your business.  It is not just limited to emails but you can also add personalization to your videos. With VIDELLO's Dynamic Variables feature you'll be able to display your subscribers data on your videos.

Using any Apps you can enter the dynamic string on your video, for example we'll be using the Email App to display the subscribers Name. Enter the dynamic string with a close and open bracket, i.e. [name]

In your Email Client (i.e. MailChimp) create an email template. You can use personalize tags or default tags like *|NAME|*

Add the URL of the page where your video is embedded adding the syntax ?dynamic= after the URL, followed by the dynamic string, then a colon, and then the tag. I.E. if your webpage is http://www.example.com you should use http://www.example.com?dynamic=name:*|NAME|*

if your URL already has an existing parameters i.e. http://www.example.com?par=something enter the syntax http://www.example.com?par=something&dynamic=name:*|NAME|*

After your subscriber opens the link from their email and plays your video, they will see their name in the video instead of the dynamic string you have set.

Note: If you do not have the data of your contact for example first name and use a prefix on the URL https://example.com?dynamic=name:%FIRSTNAME%|Friend the Friend will be displayed on default.

---

For multiple dynamic strings

Just use a comma after each variable in the URL. I.E. http://www.example.com?dynamic=name:*|NAME|*,number:10000

Inside the values you can’t use characters:

,
:
=
|